The Job Interview
Follow-up Letter
- Gone ... But Not Forgotten -
"Some of the simplest
aspects of life are often the most overlooked."
-Winston Churchill
Messages are stronger when repeated.
Messages are stronger when repeated.
Much has been written on the importance of first impressions
to the success of a job interview. We have been led
to believe that the impression created during the
interview will have significant impact on the outcome.
First impressions are very important. But, what I've
found is that job offers are often won or lost based
on last impressions. A well-written job interview
follow-up letter reinforces you, your professionalism,
and how you operate.
You may think today's average employer attaches little
importance to interview follow-up letters, but this
opinion is contradicted by the many executives who
flatly refuse to hire someone, no matter how impressed,
unless the interview is followed up by a letter.
A job interview follow-up letter-sincerely motivated,
and so accepted-is a guaranteed goodwill builder.
And since every friendly contact helps to give you
one more competitive advantage, why should any chance,
no matter how small, to add fuel to the fire be disregarded?
Put my job interview follow-up letter to work for
you right now and I will tell you, step-by-step,
how to quickly and easily organize your thoughts
so that you can easily customize my proven job interview
follow-up letter to use as your own and then you
will get more job offers. GUARANTEED!
Here is my proven job interview follow-up letter,
which will keep you in front of your prospective
employer and repeat your message with punch, polish
and pizzazz.
You've just left the customer's office and one of
three things has happened; the prospect agreed to
take the next step in the buying cycle with you,
the prospect said no, or the prospect said they want
to wait. That's it. Each face-to-face sales call
concludes in one of these three outcomes.
To get from where you are now, to a signed order,
can be a long and lonely road filled with potholes,
detours and hidden hazards that can quickly take
you out of the race and put you on the sidelines.
So, if you have high ambitions for closing this sale,
as well as many others, the task of writing a follow
up sales letter is a "road map" that's
not to be overlooked.
To successfully travel the road to sales success,
you must master the the art of asking questions.
My research proves time and again, it is simply impossible
to write an effective follow up sales letter unless
you ask specific questions during your meeting with
the prospect.
Customizing my follow up sales letters will teach
you a sound working strategy which will enable you
to learn and master sale's subtle questioning skills-simply
because you know going in that you need specific
information to write an effective follow up sales
letter.
The fact is, writing a follow up letter, or the thought
of the completed letter, gives a sort of visual checklist
that will ensure that an important point of the sale
isn't accidentally overlooked. Think about this.
Professional pilots, whose sole duty is to fly and
land their planes safely, flight after flight, takeoff
after takeoff and landing after landing, use a checklist
to remind them of each task.
This checklist reminds them, among other things,
to put the landing gear down before they land the
plane. That's right, put the landing gear down. These
pilots, many of whom are retired military pilots,
have thousands of hours of training and have landed
their planes literally thousands of times still use
a checklist to remind them to put the landing gear
down.
It is impossible to land a plane safely without completing
this simple task. Yet professional pilots use a checklist
because they know it's human nature to accidentally
overlook even the simplest of tasks.
During my meetings with
prospects, my main goal is to complete my own checklist-thus
eliminating the vacuum of intangibility. It's simple,
a good follow up sales letter is written by a good
listener, spells out clearly how the product or service
fits the prospect's buying pattern, makes an emotional
connection with the reader and creates momentum.
Let someone else miss the boat.
Many extremely successful salespeople see such a
potentially competitive advantage in using follow
up sales letters that they refuse to disclose to
me what they're saying in them. Nor will a very good
friend of mine who is vice president of sales for
a large well-respected Midwestern corporation. "A follow up sales letter
is a very powerful application" is as far as
he will go with me.
The best salespeople view buyers as individuals,
hear what they really are saying, get a good feel
about where they are coming from and then put it
in writing. But don't think you need superhuman willpower
to write your own follow up sales letters. What you
need is
"skill power." And unlike my friend, I
will tell you exactly what to say in your follow
up letters and I will tell you how to easily gather
this information while you're in the customer's office.
Best of all, my advice is simple, proven and repeatable.
So do me a favor, GIVE IT ALL YOU'VE GOT!
Good luck and good selling,

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